Operator view
Capture & retention performance
Every subscriber captured on-site, segmented and followed up automatically — running in sync with Shopify, not replacing it.
Synced with Shopify
Orders, customers & product catalog — last sync 38 seconds ago
LIVE TWO-WAY SYNC
Captured this week
1,204
+18% vs last week
Abandoned at step 2
312
Discount not yet claimed
WhatsApp opt-in rate
47%
Of email captures this week
Attributed revenue (30d)
£21.6k
Email + SMS + WhatsApp
Recent captures
Live feed, most recent first
All sources
Exit intent
Spin to win
Footer form
Checkout
| Subscriber | Source | Channels | Status | |
|---|---|---|---|---|
|
JW
j.walsh@••••.com +44 7••• ••234 · 42 sec ago |
Exit intent popup 10% off code |
EmailSMS |
Welcome — email 1 Sent · not opened |
View → |
|
RK
r.kaur@••••.com +44 7••• ••881 · 3 min ago |
Spin to win 15% off code |
EmailWhatsApp |
Welcome — WhatsApp 1 Delivered · read |
View → |
|
TA
t.adeyemi@••••.com +44 7••• ••102 · 8 min ago |
Checkout capture No incentive |
EmailSMS |
Cart recovery — SMS Queued |
View → |
|
MP
Maya Patel (m.patel@••••.com) 14 min ago · name synced from Shopify |
Footer form Newsletter only |
Email |
Welcome — email 2 Opened |
View → |
|
CO
c.osei@••••.com +44 7••• ••556 · 21 min ago |
Exit intent popup 10% off code |
EmailWhatsApp |
Recovery — WhatsApp Sending in 2h |
View → |
Agent activity
MONITORING · LIVE
Capture source performance
What Shopify already gives you, vs what this adds
This platform doesn't replace Shopify's analytics — it runs alongside it and fills the gaps
◇ Native to Shopify
·Order history, revenue and product-level sales reports
·Basic customer list with lifetime spend total
·Email/SMS marketing if using Shopify Email or a bolted-on app
·Simple abandoned checkout recovery emails
● Added by this platform
✓On-site capture across email, SMS and WhatsApp in one flow, not three tools
✓Per-subscriber personalised event timeline — not just an order list
✓Time-between-purchase cohort tracking to time win-backs precisely
✓Predictive churn scoring before engagement actually drops
✓LTV mapped back to acquisition source, not just first-click revenue
✓Replenishment timing synced to product use-up cycles
Beyond opens and clicks
Retention intelligence
The layer a generic ESP dashboard doesn't give you — true repurchase timing, churn risk before it happens, which acquisition source actually retains, and replenishment timed to when a customer is about to run out.
Time-between-purchases cohorts
DAYS TO 2ND, 3RD, 4TH PURCHASE · BY SIGN-UP MONTH
| Cohort | → 2nd | → 3rd | → 4th |
|---|---|---|---|
| Apr sign-ups | 28d |
41d |
52d |
| May sign-ups | 31d |
47d |
68d |
| Jun sign-ups | 26d |
39d |
61d |
| Jul sign-ups | 33d |
49d |
— |
⚠ Drop-off consistently widens after the 2nd purchase, 39–49 days out — win-back flows for this cohort now trigger on day 35, not day 60.
Predictive churn score
SYNTHESISED FROM PURCHASE DATA + EMAIL ENGAGEMENT
High intent — new
12%
Healthy
Repeat — 2+ orders
24%
Healthy
Newsletter only
58%
Watch
Lapsed 45–60d
81%
At risk
Cart abandoners
66%
At risk
⚠ 214 subscribers crossed into "at risk" this week — aggressive win-back offer queued to trigger automatically above 70%.
LTV by first-touch campaign
WHICH ACQUISITION SOURCE ACTUALLY RETAINS
Spin to win
Homepage, 15% first order
£186avg LTV · 340 subs
Exit intent popup
Site-wide, 10% first order
£94avg LTV · 812 subs
Checkout capture
No incentive
£71avg LTV · 266 subs
Footer form
Newsletter only, no incentive
£38avg LTV · 190 subs
Spin to win costs more to run but returns 2x the LTV of exit intent — worth the higher discount rate.
Replenishment cycles
EMAIL BEHAVIOUR × PRODUCT USE-UP TIMING
Daily Moisturiser — 50ml
Day 34 of ~42
Vitamin C Serum — 30ml
Day 51 of ~60
Cleanser — 150ml
Day 12 of ~35
⚠ 68 customers are within 5 days of running out — replenishment reminder queued to send precisely on schedule, not on a fixed 30-day timer.
Solution flow
On-site capture, live
A visitor is captured on-site, tagged by behaviour, and dropped into the right welcome flow automatically — no separate popup tool, no manual segmenting.
Welcome
Get 15% off your first order
Join the list for early drops, restocks and members-only offers.
No spam. Unsubscribe anytime.
Why there's no name field
Deliberately not asking for a first name here — every extra field on a popup costs conversion. Instead, personalisation runs on what's already known at this moment: behaviour and category interest. The name populates itself later, synced automatically from the Shopify customer record the moment someone completes their first order — no extra ask, no added friction.
1
Email captured
2
Behaviour tagged
3
Segment assigned
4
Channels routed
5
Retention flow live
Waiting for a capture…
Submit the form above to see the agent work
Capture source
—
Session behaviour
—
Category interest
—
Discount assigned
—
Phone captured
—
Segment
—
Flow triggered
—
Agent activity
MONITORING · LIVE
Retention flow
Multi-channel follow-up
Every captured subscriber is followed up across email, SMS and WhatsApp automatically, sequenced by behaviour rather than a fixed send schedule.
Active journeys
6
Across 3 segments
WhatsApp read rate
88%
vs 61% email open rate
Stuck at cart recovery
46
No response after SMS 1
Revenue via SMS/WhatsApp
£7.4k
Last 30 days
Welcome — high intent
Welcome — newsletter only
Cart recovery
Win-back — lapsed
Welcome — high intent (Spin to win + Exit intent)
TRIGGERS ON CAPTURE · 412 SUBSCRIBERS ACTIVE
Immediate
Email
Welcome + discount code
Welcome + discount code
Open
61%
61%
Click
24%
24%
+ 10 minutes
WhatsApp
Code reminder, if opted in
Code reminder, if opted in
Read
88%
88%
Reply
12%
12%
+ 24 hours
Email
Bestsellers in their category
Bestsellers in their category
Open
44%
44%
Click
19%
19%
+ 72 hours, if unopened
SMS
Last chance on code, 48h left
Last chance on code, 48h left
Deliver
97%
97%
Click
31%
31%
Cart recovery
TRIGGERS ON CHECKOUT ABANDONMENT · 58 SUBSCRIBERS ACTIVE
+ 1 hour
Email
You left something behind
You left something behind
Open
38%
38%
Click
14%
14%
+ 4 hours, if unopened
SMS
Cart still saved + 10% code
Cart still saved + 10% code
Deliver
98%
98%
Click
27%
27%
+ 24 hours, no response
WhatsApp
Direct reply link to complete order
Direct reply link to complete order
Read
—
—
Reply
—
—
Channel performance, by journey
Compare send channel effectiveness across active journeys
| Journey | Channel | Delivered / Read | Conversion | |
|---|---|---|---|---|
Welcome — high intent |
88% read | 12% reply → purchase | Edit → |
|
Cart recovery |
SMS | 98% delivered | 27% click → purchase | Edit → |
Welcome — newsletter only |
44% open | 9% click → purchase | Edit → |
|
Win-back — lapsed |
Draft — not yet live | Needs opt-in base | Edit → |
Agent activity
MONITORING · LIVE